Micro Niche Sites Are Not Dead

The last couple of months I’ve been following along with Spencer Haws of NichePursuits.com.  Spencer’s main income is from really small websites — known as micro niche sites — that focus in on one little niche and bring in income from AdSense or some other affiliate method.

A lot of people made little el cheapo sites like these a few years ago and lost everything when Panda came along and wiped them out.  Because of that, you’ll find plenty of people out there insisting that the micro niche site model is dead and no longer profitable.

But that’s not really the case.

It’s true that low-quality sites — thin on content and thick on advertisements — are pretty much a dead end today, but it’s not necessarily true that a small site doesn’t have a chance to get traffic from Google.

Another one of my e-heroes, Courtney Tuttle of The Keyword Academy, is also still making small sites — less than 20 pages, or even less than 10 — that Google loves.  The important thing is to simply provide real quality.  If people like it, then Google likes it, so you’ve got to make a site that real people like.  It doesn’t have to be huge to provide real value.

On Niche Pursuits, Spencer is doing a public case study which follows exactly how he makes these sites.  He started a new niche site about 2 months ago and is already earning money through Amazon affiliate links.  And I’m not just talking about 50 cents or a dollar.  I mean, it’s really doing well for such a young site.

Not only is he using a small site, but he’s even using an exact match domain!  In 2013!  Gasp!

Anyways, the point is that with solid keyword research and a little push via sincere outreach, even a little site with 5-10 pages of content can earn money.  Go check out Spencer’s public niche site project and see how he does it.

6 comments for “Micro Niche Sites Are Not Dead

  1. April 14, 2013 at 1:41 am

    Wow, this is pretty amazing. So is it that site that you linked above that is doing that well? Seriously, need would love to be able to do this and do well for myself just on blogging alone.

    • April 14, 2013 at 9:23 am

      Hi Janine,

      Actually, NichePursuits.com is Spencer’s blog, and on there he has a series of articles where he’s chronicling his process with the new niche site. Here’s a link to his public niche site project: http://www.nichepursuits.com/niche-site-project-1-overview/#

      Spencer focuses on keywords that other websites aren’t targeting very well. This allows him to rank more easily. Court Tuttle (also mentioned above) did a case study on The Keyword Academy recently, but with a keyword in a very competitive niche. Both of these guys prove that it can be done, whether targeting a niche with little competition or one with tons of competition.

  2. April 14, 2013 at 12:46 pm

    Aloha Chris!

    Nice post here. I am familiar with Courtney from the KeyWord Academy. Have you ever heard of it? I was a member for a short time but I didn’t have the time to do it right. Someday I hope to go back and try it again. He really knows his stuff and he is very successful within his niche. Thanks for sharing this.

    JSMatthew~

    • April 14, 2013 at 7:51 pm

      Hi JS,

      Yeah, I’m a TKA member too. Court is awesome, for sure. I’ve learned a lot from him and Mark and the members at TKA.

  3. April 15, 2013 at 8:23 pm

    Thanks Chris, this is exactly what I needed to read today. I’ve scrapped my career blog because it just wasn’t going in the direction I wanted it to go, it didn’t feel right, and my heart wasn’t in it. I’m going to set up a small niche site to earn money and your post came at the exact right time…I’ve just decided on the domain name. Thanks for this! :)

    • April 16, 2013 at 6:15 am

      Good luck, Melanie! You know we’re all rooting for you =)

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